How can small family restaurants compete effectively with big restaurant chains?

Doyo - DoYourOrder How can small family restaurants compete effectively with big restaurant chains?

This article discusses the success of large fast-food chains and the impact they have on small family-owned restaurants. While the major chains benefit from economies of scale and technological advancements that allow them to offer lower prices, they are also contributing to a public health crisis with their unhealthy food offerings. Moreover, many small restaurants struggle to compete with the giant chains, often leading to the closure of their businesses. To address these issues, small restaurants require affordable and easy-to-use technology that can help them increase profits and employee compensation. This is where Do Your Order (DOYO) comes in, a mobile-friendly app that digitizes menus, translates eight languages, facilitates self-ordering, and manages employee productivity. 


Fast-food chains such as McDonald's, Burger King, or Subway have become a dominant force in the food industry. Their success can be attributed to economies of scale and technological advancements that have enabled them to offer low-cost food options. For instance, self-ordering kiosks have replaced traditional ordering queues, and automation has streamlined the cooking process. The result is fast, efficient service that meets the needs of millions of customers every day. However, this success comes at a cost. 

The Impact of Fast Food on Public Health:

One of the biggest concerns surrounding fast food is its contribution to obesity and related health problems such as diabetes. Fast food is often high in calories, salt, and sugar, and low in nutrients, which can lead to overconsumption and weight gain. Children are particularly vulnerable to these effects, and they often consume fast food as a result of their parents' reliance on it as a quick and inexpensive meal option. 

Small Family Restaurants Struggle to Compete: 

While major chains are successful, many small restaurants struggle to compete with their counterparts. This is partly because of their inability to invest in the latest technology and infrastructure, resulting in reduced efficiency and increased costs. This disadvantage is further compounded by the lack of necessary resources to promote their businesses to larger audiences, leading to lost revenue and eventual closure. 

The Need for Digital Solutions: 

To address the issues faced by small restaurants, there is a need for innovative digital solutions that are affordable, user-friendly, and accessible. Increasing numbers of solutions are available in the market, but none offers the ease of installation, accessibility, and mobility that DOYO does. DOYO is a mobile-friendly app that transforms traditional menus into digital menus that can be translated into eight languages automatically. This system is equipped with a self-ordering feature that enables customers to choose their preferred language, view pictures of food items, and exclude allergy-causing ingredients. 

How DOYO Benefits Small Restaurants: 

DOYO offers many advantages to small restaurants. First, the app is easy to install and use, taking only five minutes to set up. Second, it does not require expensive hardware or costly technical personnel to operate. The app helps in identifying the performance of the employees and helps in understanding the customer choice and demands. This process can help in making better moves for the business. Third, it empowers small family-owned restaurants by providing them with state-of-the-art technology that can streamline their operations, reducing costs, and improving customer experience. Finally, DOYO can also increase employee compensation by identifying the best-performing employees and delegating work more efficiently. 


In conclusion, the success of major fast-food chains has been attributed to economies of scale and technological advances that enable them to offer low-cost food. However, this success comes at the cost of public health concerns, such as obesity and diabetes. Small family-owned restaurants struggle to compete with their larger counterparts, resulting in a declining presence in the industry. To address these issues, innovative digital solutions such as DOYO are necessary to provide small restaurant owners with affordable and accessible technology that can help them increase profits, employee compensation, and overall competitiveness.


What is a KDS and why is it important for bars, restaurants and other hospitality businesses?

The use of technology in the hospitality industry has seen tremendous advancements over the years, with the Kitchen Display System (KDS) being one of the significant innovations. KDS is a digital ordering and tracking system used in the kitchen to replace the traditional paper ticket system. The system has several advantages over the traditional technique, including environmental sustainability, enhanced coordination in the kitchen, improved customer satisfaction, and reduced paper costs. This article provides an in-depth analysis of the advantages of KDS in the hospitality industry, highlighting its functionality, coordination, and environmental benefits.


In the hospitality industry, customer satisfaction is a top priority. A satisfied customer is more likely to return and recommend the business. In the restaurant business, customer satisfaction is influenced by the quality of service, including the speed of food delivery, the temperature of the food, accuracy of the order, and coordination between the kitchen and the serving staff. A delayed order, missing order, or incorrect order can lead to customer dissatisfaction and ultimately, loss of business revenue. One way to address these issues is through the use of the Kitchen Display System (KDS).

Functionality of KDS

KDS is an electronic ordering and tracking system used by the kitchen staff to replace the traditional paper ticket system. In the KDS, all orders are displayed digitally on a screen installed in the kitchen, allowing the kitchen staff to view all pending orders at a glance. Unlike the paper ticket system, where the kitchen staff can only see one order at a time, the KDS displays all the pending orders, improving efficiency in the kitchen. Moreover, the KDS can accommodate multiple orders at the same time and can be viewed by different staff across different departments, improving coordination and synchronization.

Coordination Using KDS

One of the significant benefits of the KDS is its synchronization feature. The KDS has a “Synchronization” functionality, which allows the kitchen staff to coordinate delivery to a table across different departments so that all people at the table can eat at the same time. Traditionally, such coordination is done physically by a manager or radio channels. With the KDS, the kitchen staff can synchronize food preparation, thus reducing the waiting time for customers. Besides, the KDS is equipped with a flagging system that notifies the server when the food is ready. The waiter who placed the order will receive a notification on their phone or work device, reducing the time for the food to remain idle in the kitchen. Once food is delivered by the waiter, the table moves to the back of the queue, ensuring that the next table can be prepared. This coordination reduces the waiting time for customers and enhances customer satisfaction.

Environmental Sustainability

One of the major advantages of using KDS in the hospitality industry is environmental sustainability. The KDS eliminates the need for paper tickets, reducing the cost of printing and the amount of paper needed. Traditional paper ticket systems consume more energy than the average LED screen, and they generate significant paper waste. The KDS’s environmental impact is minimal, and it aligns with the goal of eco-friendly and sustainable operations in the hospitality industry. KDS has also been used with Google Smart TVs as an alternative, ensuring that sustainability is maintained.


In conclusion, the use of KDS in the hospitality industry has several advantages, including enhanced coordination, synchronization, and efficiency in the kitchen, leading to improved customer satisfaction. Additionally, the KDS is environmentally sustainable, as it eliminates paper waste and reduces the energy consumed in printing tickets. As such, it is a valuable investment for businesses looking to improve their operations' efficiency while also meeting their sustainability goals.

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Happy Clients Rejoice: Ordering Food Easily with QR Code and Payment Made Effortless with Google Pay and Apple Pay!

In today's fast-paced modern world, customer satisfaction is the key to the success of any business, especially in the food industry. With the technological advancements being made every day, convenience has become the norm. So, when a restaurant offers its customers the chance to order food by scanning a QR code and pay using Google Pay or Apple Pay, it's no doubt that they will experience a delightful and seamless customer experience. 

The idea of scanning a QR code on the menu to order food is simple yet brilliant. It eliminates the need for physical menus, reduces interaction with staff, and speeds up the ordering process. Customers need only scan the code with their smartphones or tablets, and the menu will be instantly displayed on their device. They can then browse through the menu and make their selection. 

For instance, let's say a customer scans a QR code in a restaurant that offers Google Pay as a mode of payment. They can easily select and add their desired dishes to their cart, view the order summary, and then proceed to checkout. The process is straightforward and seamless, ensuring the customer's experience is smooth and hassle-free. 

But that's not all. With Google Pay, customers can also enjoy cashback or other promotional offers that the restaurant may have. This provides further value and adds to the positive customer experience. 

Similarly, Apple Pay is another electronic payment method that has become extremely popular among customers, even more so with the advent of the pandemic. Apple Pay offers a fast, easy, and secure way to pay for food orders, with no need to fumble for your wallet or enter your details repeatedly. All the customer has to do is select Apple Pay as their mode of payment, and the transaction is done in seconds. 

In conclusion, the introduction of QR codes and the ability to pay via Google Pay or Apple Pay has made ordering food and making payments easier and more convenient than ever. With this new technology, happy customers can enjoy a seamless and speedy experience, enhancing their satisfaction and loyalty to the restaurant.

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