How can small family restaurants compete effectively with big restaurant chains?

Doyo - DoYourOrder Competing Effectively: Small Family Restaurants vs Chains

This article discusses the success of large fast-food chains and the impact they have on small family-owned restaurants. While the major chains benefit from economies of scale and technological advancements that allow them to offer lower prices, they are also contributing to a public health crisis with their unhealthy food offerings. Moreover, many small restaurants struggle to compete with the giant chains, often leading to the closure of their businesses. To address these issues, small restaurants require affordable and easy-to-use technology that can help them increase profits and employee compensation. This is where Do Your Order (DOYO) comes in, a mobile-friendly app that digitizes menus, translates eight languages, facilitates self-ordering, and manages employee productivity.


Fast-food chains such as McDonald's, Burger King, or Subway have become a dominant force in the food industry. Their success can be attributed to economies of scale and technological advancements that have enabled them to offer low-cost food options. For instance, self-ordering kiosks have replaced traditional ordering queues, and automation has streamlined the cooking process. The result is fast, efficient service that meets the needs of millions of customers every day. However, this success comes at a cost.

The Impact of Fast Food on Public Health:

One of the biggest concerns surrounding fast food is its contribution to obesity and related health problems such as diabetes. Fast food is often high in calories, salt, and sugar, and low in nutrients, which can lead to overconsumption and weight gain. Children are particularly vulnerable to these effects, and they often consume fast food as a result of their parents' reliance on it as a quick and inexpensive meal option.

Small Family Restaurants Struggle to Compete:

While major chains are successful, many small restaurants struggle to compete with their counterparts. This is partly because of their inability to invest in the latest technology and infrastructure, resulting in reduced efficiency and increased costs. This disadvantage is further compounded by the lack of necessary resources to promote their businesses to larger audiences, leading to lost revenue and eventual closure.

The Need for Digital Solutions:

To address the issues faced by small restaurants, there is a need for innovative digital solutions that are affordable, user-friendly, and accessible. Increasing numbers of solutions are available in the market, but none offers the ease of installation, accessibility, and mobility that DOYO does. DOYO is a mobile-friendly app that transforms traditional menus into digital menus that can be translated into eight languages automatically. This system is equipped with a self-ordering feature that enables customers to choose their preferred language, view pictures of food items, and exclude allergy-causing ingredients.

How DOYO Benefits Small Restaurants:

DOYO offers many advantages to small restaurants. First, the app is easy to install and use, taking only five minutes to set up. Second, it does not require expensive hardware or costly technical personnel to operate. The app helps in identifying the performance of the employees and helps in understanding the customer choice and demands. This process can help in making better moves for the business. Third, it empowers small family-owned restaurants by providing them with state-of-the-art technology that can streamline their operations, reducing costs, and improving customer experience. Finally, DOYO can also increase employee compensation by identifying the best-performing employees and delegating work more efficiently.


In conclusion, the success of major fast-food chains has been attributed to economies of scale and technological advances that enable them to offer low-cost food. However, this success comes at the cost of public health concerns, such as obesity and diabetes. Small family-owned restaurants struggle to compete with their larger counterparts, resulting in a declining presence in the industry. To address these issues, innovative digital solutions such as DOYO are necessary to provide small restaurant owners with affordable and accessible technology that can help them increase profits, employee compensation, and overall competitiveness.

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