Why should a restaurant use digital menus instead of paper Menu?
The digital menu accessible to clients via their own smartphone are updatable in real time from any phone or laptop. This allows restaurant for real time price changes or to temporarily hide product which are out of stock. It also allows to add in few seconds new selling product. Having a menu on the table at all time, saves time! The client does not need to wait the server/waiter to bring him the menu to start reading it. As a result, the table turnover increases as well, bringing in more sales revenues to the restaurant.
Clients, can filter the food by allergens and exclude the items to which they are allergic to. Also, they are able to see the items in 8 languages and with pictures. This reduces the number of misunderstandings and increases their experience and satisfaction.
Having our digital menu increase on line and social media presence on platforms such as Facebook, Instagram and TripAdvisor. They have the option to add those links at the bottom of the menu. The client can be redirect there, so that he has the possibility to rate, follow or like your restaurant. The more people interact on line, the higher the number of people coming (assuming your offering is also good).
Last but not least, owners are able to run promotion in certain time ranges. For instance, if you have raw materials close to expiration day, you can reduce their stocks by offering a product discount before having to dispose them at a full loss. Or in case you have a bar and would like to schedule regular happy hours/discounts between certain working hours. Discounts lead to an increase the number of guests and sales volume.
There are always people who will continue preferring the old-fashioned paper menu. Especially elderly ones. It is good practice to have a couple of paper courtesy menus available for them to read. They could be edited and printed daily.